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Social Listening: Lego

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     The Lego company has always held a special place in my heart. When I was younger, there was nothing more exciting than bringing home a brand new Lego set from the local Target with my mom. Aside from videogames, Lego's were my favorite activity, as their limits are only bound by one's creativity. And this statement is still true true to this day.       Lego is one of, if not the most successful and beloved toy companies in todays world. Producing high quality plastic building toys with an enormous variety of parts allows Lego to be flexible with the audiences that they can appeal to. As a result, Legos are beloved by every age group and community. Looking at their social media, Lego is constantly interacting with the community by reposting fan-made builds and previewing new sets. Lego posts the same posts on all of their platforms so I will just show you what their Instagram page is like.      While I didn't see a trend in anything specific being said in their commen
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Marketing in the News: Tesla's Wild "Cyber Rodeo"

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   While browsing the internet for current event articles, I went to Bloomberg.com, and almost immediately the title "Tesla's 'Cyber Rodeo' Was a Recruiting Event in a Party Hat" caught my eye. Upon reading the article, I soon realized that I had stumbled upon marketing gold.        Tesla's 'Cyber Rodeo' was a "We are Hiring" advertisement wearing the clothes of a full-blown carnival. Their goal for this event was to market their need to hire 20,000 employees in  in Austin Texas  for their new factory, which is triple the size of the Pentagon. This task could be quite the challenge, as the city of Austin has a sub 3% unemployment rate. Because of this, Tesla knew they had to stand out, and what better way to do so than to throw a massive party.       There was live music, a petting zoo, art installations, a large variety of food trucks, beer and wine stands, mechanical riding bulls, and even Bevo, a live bull that serves as the mascot for the
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Ezra's Marketing Blog

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 Greetings!      I am Ezra Berg. I am a 21-year old Graphic Design student who is taking BA223 for my major. I am interested in learning how to create good marketing through graphic design. Outside of school I am passionate about drawing/design, and more specifically vehicle and character design. Additionally, I love drawing cars, military vehicles, and recently character design. I also enjoy building scale models, listening to music, and music production, although I don't do too much of that because I don't know much and my main focus is my drawing/designing. My goal someday is to be a concept artist.
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